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Email marketing

E-mail marketing is a form of direct marketing which uses electronic medium for communicating commercial or fund-raising messages to various audiences. The term is usually used to refer to:

  • Send e-mails to enhance or developing the relationship of a seller with its current/previous clients. It helps in encouraging client loyalty and repeat business.
  • Send e-mails to acquire new customers or convince current customers to buy new or different products/service.
  • E-mail allows marketers to reach out to clients with relevant, personalized and dynamic messages.
  • Transactional e-mails allow businesses to respond automatically to important client events like purchases or shop-cart abandonment.

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